There is no doubt that I am biased when it comes to advertising, the art of it, and the media it is used in. I have been working in Magazine Ad sales for 5 years and it is a constant learning experience. Ever growing, ever changing, ever morphing to meet the needs of todays reader and consumer alike.
The company that I currently work for is a juggernaut that has a publication for just about everything that could be profitable in our province. A lifestyle magazine, motorcycle magazine, construction business magazine, workers magazine, adventure guide, cooking supplement, and of course web elements to all of these individual properties. If nothing else, this diversity of publications has taught me how to create a fit for just about every business accessible to me and even some who were considered to be inaccessible.
But the point of this little write up is this...
Magazine ads Sell Beautiful Things
When was the last time you saw someone RECORD a t.v. ad because of the coat that was in it? Or print off a web ad because of the computer that was in it? Or RECORD a radio commerical and play it back to themselves to as to drive them towards the goal of a purchase?
NEVER
How often do you see magazine ads torn out. Scrap booked. Stuck to bullitin boards, walls, mirrors, fridges, dashboards, visors, kept in wallets?
All the time.
The shine and the gloss of the paper. The colorful display. The artistic vision of the photographer. All of it ads to the magic of advertising.
It drives us to want and desire.
We cut out the images and place them in places to look at them again and again. Driving ourselves.
Our perfect ring, the greatest dress, the sexiest car, the geekiest computer, the sleekest phone - we all do it.
The same things can be TALKED about in radio. Have gimmicky flash ads on web pages. Blast our eyes and ears for 30 seconds on a television.
But they don't last - they are all fleeting and forgotten.
Magazine ads last. We can look at them for as long as we wish. Keep them. Collect them. Refer to them. Use them to create a dream.
They are beautiful.
Therefore...
Magazine Ads Sell Beautiful Things.
